In the process of designing a logo as the fundamental carrier of the visual image of the company (product, service), you need to consider a number of principles that will help make the logo an effective tool for business. Simplicity. The logo should be simple and clear. The presence of each detail in the logo should be conceptually justified and be an integral part of the composition. If a logo can be artificially removed fromContinue reading

Every business owner hopes that his brand will quickly win the recognition of consumers, that it will live a long and happy life and bring the deserved profit. Unfortunately, out of thousands of brands appearing daily all over the world only few occupy their niche in the market. In some cases fortunate circumstances play a role: predecessors have laid the foundation, consumers have already formed needs, and it remains to take the last step inContinue reading

According to the encyclopedia of marketing, brand (from the English Brand – brand, factory mark) – is a set of names and other distinctive features (logo, slogan, symbol, corporate identity, etc.) of the company or its products, forming a complete image, which determines their difference from competitors in the perception of potential consumers. In a world where there are thousands of companies, products, products, a brand is what allows consumers to navigate through this abundance.Continue reading