New design, old reaction: what social media users care about updated social media 

Technologies are changing fast and with technologies the design of web products are changing as well. Almost every day, the life changing products are integrating into people’s lives starting from complex things like intelligent IoT LED lighting systems; building energy management systems (BEMS); taxi management applications and social media networks.   

The design of the social network has been updated according to new trends, and users have turned on the retrograde again – there are a lot of dissatisfied people. We looked through the publications of the indignant and took the comment from the most common one.

“To make the site more convenient, beautiful and modern” – this is the goal declared by the developers of social media networks in the explanatory note to the new design, however, there is a lot of indignation at the #newvk and #newdesign tags: not all social network users are ready to immediately accept the new design. Change.org even created a petition to choose between old and new designs. Very soon the number of campaign participants will approach 35 thousand.

“The main principle of the new design of the social media networks is that it looks similar and recognizable on all devices. It is easy for a website user to find the desired section in a mobile application, and vice versa. Testing of the new design began in April this year. For four and a half months, we studied the wishes of users and made more than 2.5 thousand small and large fixes. The experience of transferring 25% of users to the redesign dotted the i’s – our internal statistics show that in the new version of the site users began to communicate more actively, watch videos and listen to audio recordings, and also interact with the news feed. Our work does not end there – the design team will continue to improve the product and will listen to the opinions of users. As for the tools for blind and visually impaired users, we are mainly talking about optimizing the operation of screen reader programs on our site, we have fixed critical sections on the site for them, signed a large number of controls.”

Google

Google revealed a new design for the Gmail app. The company presented the updated web service of the mail service last year.

In the Gmail application, after the update, it will be possible to view attachments in letters without opening each message separately, and it is more convenient to switch between different accounts. The company also added large red warnings next to the emails it suspects of phishing.

Twitter

Twitter has introduced a new design for the web version. It still doesn’t have a tweet edit button.

The social network Twitter has introduced a new design of the web version for some users, writes the Geek edition.

The company did not specify whether this version will become permanent for all users. The new web version of Twitter will receive a simplified two-column design, a separate emoji button, advanced search and a new section with popular tweets. In the future, it will be able to switch accounts. However, the tweet edit button that users have been asking for for years has never appeared.

In January, Roskomnadzor decided to start administrative proceedings against Facebook and Twitter over formal responses to a demand to localize the databases of Russian users.

Youtube

YouTube will update the design of the web version. Video service YouTube is testing the updated Material Design from Google. The portal Android Police writes about this, whose video channel was included in a small number of testers.

The search bar and menu button will be in the style of other Google applications, the download button will change to an arrow icon, the border lines between the videos will disappear and there will be more empty space. The redesign will also affect the interface of the video channels: the title photo will be “rounded”, and the background will change depending on the content of the page. It is noted that the functionality of the site will not change.

Google has previously updated the design of the YouTube app on iOS and Android.

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